Introduction to deploying Fin

So we've tested Fin, we know it works. But when it comes to putting Finn first in front of all of our customers, sometimes we hesitate. You might be thinking, Brian, what if Fin says the wrong thing to a VIP? What if it mishandles a sensitive issue? Or what if it doesn't escalate when it should? So our instinct can be to play it safe, start small, and keep Finn on a tight leash. And this feels like the right thing to do until you realize what you're giving up. Because Fin isn't a bot that you drop into a workflow. That's the old way. In the new world, Fin should be the first thing that our customers see. Think of it like a front of house concierge. It can provide instant responses 24/7. Customers can ask questions in their own words and get support in any language. Now, this is a huge win for our customers. But the real victory is what we get in return. Because when we put first, every conversation flows through it. And thanks to Fin attributes, every single one is automatically categorized, giving us AI insights into all our conversations for free. That's every question, every pattern, every point of friction. But if we don't put it first or only show it to certain customers or on certain channels, we fragment and degrade the insights that Fin can give us, which makes no sense because those same attributes which give us those insights also give us total control over what happens to our conversations, allowing us to decide what Fin should escalate, answer, or just ignore. And once you see it this way, the trade off becomes clear, Meaning the real question isn't what if something goes wrong? It's can we afford to give up the insights we'd otherwise get? So now that you know why putting Fin first matters, let's take a look at the how.